Bori × Airstream — Mobile Brand Activations

01 — The shift

Cafe takeovers are
having a moment.

Now make yours mobile.

74%

of Fortune 1000 marketers expect to grow experiential marketing spend in 2025.

EventTrack 2025, Event Marketer / Sparks

Multi-site

A mobile activation tours districts in a single day — your audience doesn't have to come to you.

Format advantage

Skin = ad

Full custom-wrap means your campaign artwork becomes a streetside landmark, not a banner.

Format advantage

Lancôme × Sephora — Idôle Juiciest pop-up by Bori Kopitiam

02 — The product

Two icons. One turnkey activation.

We've merged two of the most photographed formats in experiential — a custom-skinned Airstream and Bori Kopitiam's beverage program — into a single brand-owned moment your audience will queue for.

Bori Kopitiam

The drinks program. Photogenic matcha, kopi & espresso menus, customised to your brand. Trained crew, equipment included, built for high-volume service.

The Airstream

The landmark. A polished, fully-skinnable mobile pop-up. Drives footfall, owns the photo grid, and travels to wherever your audience already is.

03 — The Airstream

A landmark
on wheels.

Custom-built for our Singapore programme. Polished aluminum body, fully skinnable to your campaign, open-side service window, illuminated interior, and a built-in counter for sampling, retail, or a full Bori beverage program.

Footprint

Compact, plaza-ready

Skinning

Full custom wrap

Mobility

Towable, multi-site

Licenses

Sourced & handled

04 — The beverages

Bori Kopitiam,
customised to your brand.

Customisation, by default.

✦

Brand-themed signature drinkCo-developed with your team — name, recipe, garnish.

✦

Branded cups & sleevesLogo prints, campaign art, holiday collateral.

✦

High-volume crewUp to 250+ cups served per activation, no queue chaos.

✦

Equipment & ingredientsWe bring everything. You bring the brand.

Bori barista pouring kopi at Eastspring activation

05 — In action

Brands we've poured for.

Real activations, real cups served.

Lancôme

× Sephora

Idôle Juiciest pop-up

Armani Beauty

× Sephora

Branded coffee cart

Eastspring

Investments × Prudential

Ocean Financial Centre

06 — Imagine yours

Picture your campaign.

Three quick concepts to show how the Airstream + Bori cart pair re-skins for any brand world.

Beauty / launch

Warm copper world, sampling counter, Bori cart in brand palette.

Wellness / clean

Sage + cream, demo bar inside, matcha-led menu outside.

Cosmetics / coral

Vibrant coral wrap, vanity mirrors inside, branded specialty drinks.

Concept renders. Final activation built to your brand brief.

07 — Packages

Three ways to take over.

All packages include the Airstream, full custom skinning, towing, licensing, venue sourcing, and a Bori beverage program with crew.

Essential

One-Day Pop

from S$8,200

Airstream — 1 day rental
Full custom skinning
Towing (1-way) + licenses
Bori program — up to 200 cups
Trained crew × 2, 3 hrs service

Single-site launches, retail moments, press days.

Featured

Weekend Takeover

from S$11,400

Airstream — 2 days rental
Full custom skinning
Towing (return) + licenses
Bori program — 200–250 cups / day
Trained crew × 3, 3 hrs / day

Mall activations, festivals, weekend campaigns.

Tour

Week-Long Takeover

from S$17,500

Airstream — 1 week rental
Full custom skinning
Multi-site towing + licenses
Bori program — daily service
Trained crew, ingredients & equipment

Multi-location tours, sustained campaigns, content series.

Bundles indicative. Final quote tailored to venue, dates, daily volume, and skin complexity.

Itemised rate card

Airstream

Rental — 1 dayS$1,700

Rental — 1 weekS$7,500

Rental — 1 monthS$18,000

Custom skinningS$5,000

Towing — 1-wayS$300

Towing — return (2-way)S$600

Licensing & venue sourcingIncluded

All quotes inclusive of transportation & set-up. Licensing and venue sourcing covered across all packages.

Bori Beverage Program

Modern Nanyang Kopi cart

<100 cups · 1 crew · 2 hrsS$600

100–150 cups · 2 crew · 2 hrsS$800

150–200 cups · 2 crew · 3 hrsS$950

200–250 cups · 3 crew · 3 hrsS$1,200

Espresso & Matcha cart

<100 cups · 1 crew · 2 hrsS$600

100–150 cups · 2 crew · 2 hrsS$900

150–200 cups · 2 crew · 3 hrsS$1,200

200–250 cups · 3 crew · 3 hrsS$1,500

Additional hour: S$50/hr per crew · Customisation available · Surcharges apply for set-up before 8am or after 11pm, and locations like Tuas, Jurong, Sentosa.

Cafe takeovers arehaving a moment.